The I AM brand gives everyone ownership of who they are in HIM.
We are not who others want us to be but who we were made to be. We are made in the image and likeness of God himself, who unapologetically and confidently, without explanation, OWNS his identity. I AM.
The more we believe we are who we were meant to be, the more powerful we become at overcoming life’s battles, physical and mental. No battle, even if in a war, is too great for God. No battle, even if in a war, is too great for you.
“The I AM brand gives everyone ownership of who they are in HIM. Just like when God told Moses to say ‘I AM sent you’ (Exodus 3:14)”
The I AM Mission.
One Sunday at Miracle Mile, we were allowed to see and hear the impact giving someone their affirmation did for them. We had two extra shirts — one said I AM BEAUTIFUL, the other I AM STRONG. We were led to two women and gave them the shirts. The emotion of brokenness and gratitude filled them up — because someone else saw them as strong and beautiful when they couldn’t see it in themselves.
Every week we made a commitment to give the people of Miracle Mile — the addicted and homeless community of all ages and backgrounds — an I AM shirt of positive reinforcement. Every week, a different affirmation. It’s more than just a T-shirt. It’s a brand with a purpose: to bring mental health awareness through events like fashion shows and ministry, one city at a time.
“About 3 weeks ago, Joseph from Miracle Mile gave his life back to the Lord and attended service. He wanted his shirt to say ‘not giving up.’ As we were heading out he wanted to change it to ‘not EVER giving up.’ He wanted to make sure we didn’t forget the word EVER.”
We got you, Joseph.
I AM fashion show.
The I AM collection is a visual representation of reaffirming and owning who we are created to be. Wearing the shirt is not just wearing a T-shirt — it’s owning the identity on it. We just are. I just am.
Our second show of 2023 at Restoration City Church, Boston MA, for the Christmas Eve service.
Be part of the cause.
Our goal is to reach different venues and events, bringing confidence through affirmations and mental health awareness to every city — starting the conversation with just one T-shirt. Join us for $5 a month.